In 2021, acclaimed designer and artist Rich Tu partnered with The One Club for Creativity, launched COLORFUL, a global portfolio competition and grant program to help young BIPOC creatives advance their careers. Winners not only receive cash prizes to fund their creative pursuits, but they also receive free entry into Young Guns, the globally recognized competition for creatives 30 years and under — an accolade that both Rich and Tré have won over the years.
There is no fee to apply to COLORFUL, and it is open globally to all BIPOC creatives who would also qualify for that year’s Young Guns competition (age 30 years and under with at least two years of professional creative experience and never having won Young Guns before).
For COLORFUL’s third year, Vocal Type collaborated with the amazing team at Sunday Afternoon on this typeface for the identity.
The root of all color comes from light. Sunlight, artificial light — all visible light is made up of different wavelengths. And each wavelength corresponds to a different color.
Based on the idea of highlighting a spectrum of perspectives, this font family takes cues from the shape of the visible light spectrum (all of the colors that the human eye can perceive) from the above diagram.
In our efforts to support COLORFUL, proceeds from the sale of this font will be donated to help grow the grant program. For more information, please visit oneclub.org.