MARTIN is a non-violent typeface inspired by remnants of the Memphis Sanitation Strike of 1968.

Memphis sanitation workers, the majority of them Black, went out on strike on February 12, 1968, demanding recognition for their union, better wages, and safer working conditions after two trash handlers were killed by a malfunctioning garbage truck.

As they marched, striking workers carried copies of a poster declaring “I AM A MAN,” a statement that recalled a question abolitionists posed more than 100 years earlier, "Am I Not A Man and A Brother?".


Martin Luther King Jr. joined the cause, speaking to a crowd of 6,000 in late March and returning on April 3rd to deliver one of his most famous speeches, “I’ve Been to the Mountaintop.” King placed the strike in a larger context, declaring, “The masses of people are rising up."

King was assassinated at Memphis’s Lorraine Motel the next night, just one day before a massive rally was planned. On April 8, four days after King’s assassination, his widow, Coretta Scott King, led some 20,000 marchers through the streets of Memphis, holding copies of another poster that read, “HONOR KING: END RACISM!” The strike ended on April 16, with the city agreeing to union recognition and raises. 

Nobody knows for sure how the sign idea originated. Supposedly it was a collaboration of union officials and civil rights activists. About 400 posters were printed in a church print shop. 


To see even more reference material, please visit the Pinterest of Vocal Type Co.

Tre Seals