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DAASH ATHLETIC APPAREL

DAASH is an athletic apparel company (spelled with 2 A's to stand for "Athletic Apparel") that offers custom uniforms for amateur and organized sport team. From football to basketball, soccer to cycling, rugby to ballet, and motocross to boxing.

Using only the brand's icon, we created a font family that shows different types of movement. For example, to show a rising action, we rotated the logo 45˚, and to show speed, we reduced the number of pieces used to construct a character.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

W.I.P.


I C O H

Oxon Hill