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BAYARD is a unique sans-serif font, inspired by the hand painted advertisements created for the momentous March on Washington for Jobs & Freedom, organized by Bayard Rustin, in 1963. 

Outside the March on Washing, Bayard was close advisor to Martin Luther King and one of the most influential and effective organizers of the civil rights movement, leading a number of protests in the 1940s, 1950s, and 1960s.


Bayard provided Martin with a deep understanding of nonviolent ideas and tactics at a time when he (MLK) had only an academic familiarity with Gandhi. Bayard was also instrumental in the formation of the Southern Christian Leadership Conference (SCLC), proposing to King in December 1956 that he create a group that would unite black leaders in the South who possess "ties to masses of people so that their action projects are backed by broad participation of people."

“THE ONLY WEAPONS WE HAVE IS OUR BODIES, and we have to tuck them in places so wheels don’t turn.”

The March on Washington, in full March on Washington for Jobs and Freedom, was a political demonstration held in Washington, D.C., in 1963 by civil rights leaders to protest racial discrimination and to show support for major civil rights legislation that was pending in Congress.


The planning of the historic march began early in 1963. Despite the concerns of many civil rights leaders, Rustin was appointed deputy director of the march. And in less than two months Rustin guided the organization of an event that would bring over 200,000 participants to the nation’s capital.


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