BAYARD is a unique sans-serf font, inspired by signs from the 1963 March on Washington for Jobs and Freedom.

Outside the March on Washing, Bayard was close advisor to Martin Luther King and one of the most influential and effective organizers of the civil rights movement, leading a number of protests in the 1940s, 1950s, and 1960s, as well as a public advocate on behalf of gay and lesbian causes during the 1980s.

Bayard provided Martin with a deep understanding of nonviolent ideas and tactics at a time when he (MLK) had only an academic familiarity with Gandhi. Bayard was also instrumental in the formation of the Southern Christian Leadership Conference (SCLC), proposing to King in December 1956 that he create a group that would unite black leaders in the South who possess "ties to masses of people so that their action projects are backed by broad participation of people."


The March on Washington, in full March on Washington for Jobs and Freedom, was a political demonstration held in Washington, D.C., in 1963 by civil rights leaders to protest racial discrimination and to show support for major civil rights legislation that was pending in Congress.

The planning of the historic march began early in 1963. Despite the concerns of many civil rights leaders, Rustin was appointed deputy director of the march. And in less than two months Rustin guided the organization of an event that would bring over 200,000 participants to the nation’s capital.

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